This past June, Maclaren celebrated its 50th Anniversary by gifting a 10ft painted Asian elephant named Tara to the children of London. Throughout the month of June, Tara stood in Duke of York Square alongside her baby elephant, Ella, to bring joy to the children of London and raise awareness for Elephant Family, UK’s largest conservation charity working to ensure the endangered Asian Elephant lives on. Every week in June, Maclaren hosted a series of elephant story-times by notable partners in the Duke of York Square. Following the readings, the children of London were invited to create their own beautiful designs for Ella. Maclaren and Elephant Family put the call out to these young artists and over 2,000 designers answered.
All the submissions we received were so beautiful that it was nearly impossible for us to make a decision on which design to paint on Ella. Thus, we took to Facebook to encourage our followers to decide for us! For the competition, we had four distinct judges choose their top three designs that would then be posted on our Facebook page for our followers to ‘like’ and ‘share’ the design they wanted to see on Ella. After carefully monitoring likes and shares for each finalist’s submission throughout the week, we’re pleased to announce the design that will be painted on Ella the Elephant is …
Congratulations to our young artist Victor Ghose! Victor is starting the 4th grade in September @ Eaton Square School in London. With an Indian father and a French mother, Victor grew up learning about the beauty of the elephant and the importance of their preservation. His background grew him more passionate about the cause and this competition. He notes that his inspiration for the stars on the Blue Elephant came from the name of the mother Elephant Tara which means Star in Sanskrit.
In September, Ella will be painted by well-known artist Philip Colbert, and on October 27ths she will be auctioned off at Sotheby’s NYC with all proceeds going to Elephant Family. The winning family will be given a generous shopping adventure on www.maclarenbaby.com as well as a unique model elephant in his own design, to adore forever.
With close to 10,000 like/shares worldwide for the #MaclarenElla_phant Competition, all three designers are winners. Thank you Foxy, Valerie and Victor and all our young artists for supporting Elephant Family and submitting your beautiful designs! We hope they are as proud of their designs as we are. Once again, thank you to everyone who participated. Stay tuned in the coming months for updates on Ella’s design and auction.